General Management: Marco A. Mora von Rechnitz
Commercial Management: Maricruz González
Editorial Management: Mariana Sáenz
Art Direction and Graphic Design: Katherine Canales
Abstract
Style cannot be an abstract element, much less non-existent, which is almost impossible. On the contrary, it is a person’s most categorical and powerful manifestation. Their style is that invisible discourse that gives such revealing details through their clothing, tastes, preferences, and way of walking and interacting.
It is an absolute declaration of self-image, an ultrasonic shout to the windows of the world that reveals who that man is. Sophisticated, sober, modern, seductive, that mixture of precedents is laid bare in an epitome that presents them to those who know them.
The Problem
We knew we wanted something different, something that reflected the diverse lives of men. Not just a surface-level thing, but a visual identity that connected. So, how do you do that? How do you take art, fashion, architecture, and design, and blend them into something that feels both honest and unique? That was the challenge we set ourselves.
The Solution
Our solution was a bold visual language that spoke to the multifaceted nature of masculinity. A striking monochrome palette, dominated by black and white, formed the foundation.
Abstract graphics and layered figures were employed to convey a sense of strength, sophistication, and elegance. Inspired by the evocative text of artist Alfonso Chase, we incorporated collage elements that explore the theme of erotism from a multicultural perspective, transcending gender and celebrating intellectual seduction.
The interplay of layered male and female forms speaks to a daring, artful, and pure eroticism. Through this interplay of black and white, we evoke a timeless and sensual experience, free from extraneous attachments.
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