As virtual reality technology reaches a tipping point, its transformative potential extends far beyond entertainment. We are entering a new era where VR is reshaping the learning and development landscape, offering immersive experiences that captivate and engage like never before. This eBook delves into the heart of this exciting frontier, showcasing how VR can unlock new dimensions of learning and push the boundaries.
The Challenge
The “Concept: Virtual Surreal World” project presented a unique challenge: to visually capture the essence of a realm where virtual reality intertwines with surrealism. This required a design that not only reflected the boundless creativity and transformative potential of this intersection but also conveyed a sense of three-dimensionality. The key lay in seamlessly blending illustration and photography, creating a visual language that could transport viewers to this new, dreamlike reality where the boundaries between the real and the imagined dissolve.
The Solution
Inspired by surrealism, I developed a graphic proposal using collage as the main technique. This technique, with its combination of textures, photographs, and vectors, allows for the portrayal of the different dimensions that the project explores.
To ensure the design complemented the content without overshadowing it, I opted for:
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- A white background on most of the master pages for greater clarity.
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- A simple two-column grid that facilitates reading.
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- An overall color palette with a dominant color for each chapter, maintaining consistency in subtitles, body text, and quotes.
Furthermore, the graphic was adapted to different formats, including emails, PowerPoint presentations, and social media posts, ensuring a consistent visual identity across all platforms.
The Result:
A surreal and engaging eBook that captures the essence of the Virtual Surreal World concept. The use of collage, the color palette, and the grid layout create a dynamic visual experience that complements the content and effectively communicates the concept of a new reality built through technology. This project, the result of teamwork with a multidisciplinary group, demonstrates my ability to develop creative and adaptive design solutions.
The Team
Illustration and Graphic Desing: Katherine Canales
Writing: Danielle Hart
Art Direction: Irene Jiménez, John-carlos Lozano
PM: Daniela Saborío








