This project showcases the logo design and a concise branding guide created for DPiel Care, a leading dermatology clinic.

About DPiel Care

DPiel is a dermatology clinic where you’ll find compassionate care and a focus on your overall well-being. Founded in 2023, the clinic carries the legacy of its partner, Dary Sánchez, a graduate of the Universidad de Costa Rica with a postgraduate degree in dermatology. Their commitment to each patient’s health is reflected in the clinic’s concept. DPiel represents a dream fulfilled; the brand is dedicated to living up to its founder’s vision.

The challenge

Create a mark that felt professional and trustworthy, yet approachable and inviting, differentiating it from competitors.

The Solution

One of the brand’s core values was to instill a sense of security and confidence in its clients, but Dary didn’t want to follow the standards already prevalent in dermatology, such as skin tones, marble, and many other elements already present in this market. She wanted to bring her personality into the brand: something cheerful, timeless, professional, and welcoming.